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What is the difference between CPC and PPC?

Though often used interchangeably PPC or Pay Per Click is used to describe the kind of advertising program that is being run. CPC or Cost Per Click is used to refer to the actual amount of money that is being paid per click within the advertising program.

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What is the difference between CPC and PPC?

Though often used interchangeably PPC or Pay Per Click is used to describe the kind of advertising program that is being run. CPC or Cost Per Click is used to refer to the actual amount of money that is being paid per click within the advertising program.

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